One of the founder’s philosophy is that if the company wants to prosper, we must make the people prosper. Such philosophy become the mindset of all social care program believed by the company to take. Including corporate social responsibility. The company put emphasize on long-term program, with expectation for more solid contribution and sustainable to the welfare of employee’s and the people at large; which in turn shall create positive impact to the company. The company also focused on human resources quality development both concerning their education, mentality and their health through programs and activities.
Corporate social responsibility activities is a social capital investment, which serve as foundation for sustainable partnership development between the company and its stakeholder, towards sustainable business for sustainable development.The primary purpose of corporate social responsibility is to create harmonious partnership with key stakeholders in taking care of education, economic, socio-culture and surrounding-neighborhood.
The basic approach of corporate social responsibility implementation is empowerment which founded on the principle of “give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”. The empowerment of key stakeholders, the people in particular, is implemented proactively by inviting, involving, engaging, and partnership between the company and the people as the goal.